Table of Contents for the second edition

1 The basis of a unified content strategy

1 Content: The lifeblood of an organization

  • Content: Where does it all come from?
  • Understanding the content silo trap
  • What is a unified content strategy?
  • Scope of a unified content strategy
  • Summary

2 Intelligent content

  • What is intelligent content?
  • Understanding intelligent content
  • Intelligent content and content strategy
  • Summary

2 Where does a unified content strategy fit?

3 Enterprise content: Web and beyond

  • The Web
  • Mobile
  • Beyond the Web
  • The role of a unified content strategy
  • Summary

4 Publishing

  • Digital publishing, a tsunami of change
  • The publishing process
  • The role of a unified content strategy
  • Summary

5 Product content

  • The evolution of reuse in technical publications
  • The role of a unified content strategy
  • Summary

6 Learning materials

Types of learning materials The role of a unified content strategy Summary

3 Performing a substantive audit: Determining business requirements

7 What does your customer really need?

  • Identifying customer needs
  • Personas
  • Summary

8 Where does it really hurt?

  • Who to interview
  • Identifying the D.O.S.® : Dangers, opportunities, and strengths
  • Identifying the goals
  • Identifying the challenges
  • Sample questions
  • Where a unified content strategy won’t help
  • Summary

9 Analyzing the content lifecycle

  • Identifying your content lifecycle
  • Identifying the players, processes, and issues
  • Summary

10 Performing a content audit

  • What is a content audit?
  • What’s involved in doing a content audit?
  • Assessing the quality of the content
  • Assessing the opportunities for content reuse
  • Analyzing the content for reuse
  • Content audit examples for reuse
  • Summary

11 Envisioning your unified content strategy and lifecycle

  • The unified content strategy
  • The unified content lifecycle
  • Summary

4 Developing a unified content strategy

12 Content modeling: Adaptive content design

  • What is adaptive content?
  • Understanding content modeling
  • Content first, not mobile first, eBook first, or any other "first"
  • Creating models
  • Understanding granularity
  • How are models used?
  • How are models implemented?
  • Summary

13 Reuse strategy

  • Structural reuse vs. content reuse
  • Creating a reuse strategy
  • Reuse methods
  • Securing reusable content
  • Types of reuse
  • Supporting adaptive design through reuse
  • When doesn’t reuse make sense?
  • Summary

14 Designing workflow

  • What is workflow?
  • Depicting workflow
  • Roles, responsibilities, and processes
  • Writing task descriptions
  • Designing effective workflow
  • Summary

15 Designing metadata

  • What is metadata?
  • Benefits of metadata to a unified content strategy
  • Types of metadata
  • Metadata relationships
  • Summary

16 It’s all about the content

  • Writing structured content
  • Same content, different uses?
  • Collaborative authoring: Breaking down the silos
  • Summary

17 Change management and governance

  • What is change management?
  • What is governance?
  • Change management
  • Content governance
  • Workflow governance
  • Taxonomy and metadata governance
  • Governance board
  • Summary

5 Supporting your unified content strategy

18 Changing roles

  • Senior content strategist (new role)
  • Content strategist (modified role)
  • Content owners (modified role)
  • External authors (modified role)
  • Internal authors (modified role)
  • Business owners /analysts (modified role)
  • Editors (modified role)
  • Information architect (modified role)
  • Information technologists (modified role)
  • Art (modified role)
  • Publishing roles
  • Summary

19 The role of XML

  • Should you fear XML?
  • The origins
  • What about DITA?
  • Summary

20 The role of content management

  • Authoring tools
  • Content management systems
  • Workflow systems
  • Delivery
  • Summary

6 Resources

Glossary

Bibliography

A Checklist for implementing a unified content strategy

Phase 1 – Analysis
Phase 2 – Developing a unified content strategy
Phase 3 – Selecting tools and technologies
Phase 4 – Development
Phase 5 – Testing and system modifications
Phase 6 – Pilot
Phase 7 – Implementation
Phase 8 – Post implementation

Index

 

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