Managing Enterprise Content: A Unified Content Strategy is now available
Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive – responding to the device, their location, their situation, and their personalized needs.
Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy – a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. This up-to-date, new edition of Managing Enterprise Content helps you:
- Determine business requirements
- Build your vision
- Design content that adapts to any device
- Develop content models, metadata, and workflow
- Put content governance in place
- Adapt to new and changed roles
- Identify tools requirements
With this book you'll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.
Forward by Kristina Halvorson
Ann Rockley has been talking about content strategy and intelligent content for
over a decade. Why haven't the rest of us been talking about it, too?
Perhaps Ann's vision of content as a business asset was simply ahead of its time.
Maybe the idea of "intelligent content" – content that's free from the constraints
of a document or page, and therefore free to adapt to any context or platform –
didn't seem as applicable to our challenges as, say, a website redesign or migrating
to a new content management system. Of course, none of our tactics seem to have
solved the core challenge enterprises have faced: ineffective, poorly organized, and
laborious content processes.
So here we are, stuck with the same challenges we had last year, and the year
before that, and the year before–you get the picture. On top of it all, we're dealing
with the constant introduction of new platforms where we need to (or should)
make content available to our customers. There are countless new opportunities to
deliver the right content, to the right people, in the right place, and at the right
time. How can we take advantage of them without starting from scratch?
The good news is, we don"t have to. It's very likely that your organization has at
least some form of content infrastructure; the question is, how will it need to
change? As Ann and her coauthor, Charles Cooper, write, "The processes and best
practices to create and manage content are undergoing a dramatic shift as content
creators adapt to the increasing demands of a volatile content world." I'd call this
an understatement. Content processes and best practices are evolving at the speed
of light, and it's not enough just to keep up. If you want your content to truly realize
its value as a business asset, you need to be able to look ahead. And the only
way you can continue to face forward toward an unknown future is to know your
content is truly ready for it–no matter what may come. That's intelligent content.
Ann Rockley is nothing short of a visionary, someone who truly understands the
value of content as a business asset. Intelligent, adaptive, nimble, or agile content–
call it what you will, but without it, you'll stay mired in the content mess
that's keeping you from getting ahead. It's time to make intelligent content a reality
for your organization. Managing Enterprise Content: A Unified Content Strategy will
show you how.
Buy the Book
The book is available from a number of sources, and on a number of platforms.